Levi’s “Vintage” Clothing
With an American pedigree reaching back to the California Gold Rush, it doesn’t get much more vintage than Levi’s, and you certainly don’t have to be a vintage seller to know the name. What began as the ultimate workwear has evolved into a national association and worldwide obsession with denim and beyond. Denim is also its own world within the vintage business with experts scouring Levi’s tabs for big ‘E’s or little ‘e’s to determine blue jean gold. The Levi’s Vintage Clothing line aims to celebrate (and capitalize on) the brand’s beloved history by recreating classic pieces to original specifications using Levi’s own archives. Until recently, the line had its own informative website but was only available through select retailers. Now Levi’s has launched a stand-alone site that offers the line directly to the public and provides the historical background for many of the pieces. Organized into a 100-year timeline from 1878 to 1978, the new site places the shopping experience squarely in a historical context that invites exploration–whether or not you’re in the market for a $385 jean jacket. That’s right, the price point for these expert reproductions is anything but ‘vintage.’ While not truly vintage pieces, these are certainly the next best thing (to some, maybe better than the real thing). Above are some of my favorite pieces from the collection, but you’ll have to visit here for yourself to learn the details behind them.